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Weight reduction firm Noom launches behavioral well being product

Weight administration startup Noom is now diving into the behavioral well being house with the launch of Noom Temper. The brand new platform was designed to assist people handle stress and anxious ideas, in addition to enhance well being habits.

Customers will have the ability to faucet into each day 10-minute classes primarily based on Cognitive Behavioral Remedy (CBT), Dialectical Behavioral Remedy (DBT) and Acceptance Dedication Concept (ACT). The brand new program additionally supplies customers with mindfulness strategies and instruments, and human teaching for steerage. Customers are additionally in a position to log their temper over time. 

Noom mentioned it has expertise in behavioral well being as a result of its weight administration program is rooted in behavioral science. 

“As a result of Noom is rooted in psychology, we have now helped thousands and thousands of customers understand the important connection between psychological wellness and bodily well being, and the impression each can have on the opposite,” Andreas Michaelides, chief of psychology at Noom, mentioned in a press release. “The launch of Noom Temper marks an thrilling new chapter for Noom to assist much more individuals unlock highly effective holistic well being outcomes.”

THE LARGER TREND 

There’s a massive marketplace for behavioral well being instruments, as anxiousness is a typical situation. In a 2019 survey, 11.2% of U.S. adults expertise common emotions of fear, nervousness or anxiousness, according to the CDC

Throughout the COVID-19 pandemic charges of hysteria skyrocketed. In line with the Kaiser Family Foundation, 4 in 10 adults within the U.S. reported signs of hysteria or depressive dysfunction.

“A stress-management product has been a high request from our Noom group,” Saeju Jeong, Noom cofounder and CEO, mentioned in a press release. “As consciousness grows across the significance of psychological well-being for dwelling a wholesome and completely satisfied life, Noom Temper fills an pressing hole for individuals who wish to enhance their relationship with stress.

“This system is simple to make use of anytime, anyplace, constructing customers’ confidence and empowering them to take management of their well being. Increasing our platform to incorporate Noom Temper is an enormous step towards leveraging our habits change experience throughout the well being spectrum whereas delivering elevated worth to our prospects.” 

THE LARGER TREND 

In Could, Noom raked in a whopping $540 million in Series F funding, which introduced its whole funding elevate to round $657.3 million. On the time of the funding, the corporate mentioned it was desirous about exploring new areas past weight reduction, together with stress, anxiousness, hypertension and sleep. 

In the present day there are scores of psychological well being instruments on the digital well being market. Digital psychological well being was the primary funding in the course of the first half of 2021, in line with a Rock Health report. In truth, the report discovered that in the course of the first six months of the yr behavioral well being raked in $1.5 billion. 

 

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